Trick or treat: Do kids prefer toys to Halloween candy?

Halloween is a time for costumes, tricks and treats. However, a new study suggests that some kids may prefer toys over treats.

Published in the Society for Nutrition Education Journal, the study reported that, when offered a choice, children are just as likely to choose a toy as candy.

The small study sampled children ages 3 to 14 on their preferences.  The trick-or-treaters were offered one plate of small Halloween toys and one plate of candy.  The Halloween toys were equal in value to the candy and included stickers, rings, ghostly insects and goblins.

The study showed that nearly half of the children chose non-candy treats over traditional chocolate and sugar. While the number of kids in the study was relatively small, the findings provide support for parents who may want to try alternative Halloween treat ideas.

 Produced by ADA’s Public Relations Team